Date & time:
Tuesday 20 January, 11:00–13:00
Format:
Open and free digital event
Organisers / speakers:
Mats J. Hoel (UiT)
Astrid Maria Cabrera (NORCE)
Description:
This digital mini-conference explores how stories, marketing, and communication shape tourism destinations. The event addresses ethical responsibility, representation of places, and the long-term consequences of how destinations like Tromsø are communicated and promoted.
Topics include destination “hotspots,” selling shared landscapes, and how communication connects to management, local practices, and capacity challenges. The conference is open to guides, tourism professionals, planners, researchers, and anyone interested in responsible tourism development.
