A professional community for guides in Tromsø
Tromsø Guideforening (TGF) is a professional association for guides working in Tromsø. We are building a shared platform for dialogue, competence, and professional identity — shaped together with active guides in the local guiding community.
Why TGF exists
Guides play a key role in:
Visitor safety, quality of experiences, protection of nature, the reputation of Northern Norway…
At the same time, many guides work under challenging conditions, with limited representation and little influence over how the industry develops.
TGF was created to change this — by building a shared professional platform for guides.
What TGF is working towards
TGF is gradually developing initiatives focused on:
Professional standards
Working towards shared standards for guiding in Northern Norway, with emphasis on:
- safety and risk awareness
- local knowledge and storytelling
- ethical and responsible guiding
- respect for nature and local communities
These standards are under development and shaped together with guides.
Professional community
Creating a space for guides to:
- connect with each other
- share experience and knowledge
- discuss challenges in the industry
- strengthen professional identity
This includes meet-ups, discussions, and knowledge sharing — starting small and growing over time.
Guide representation
TGF aims to:
- represent guides’ perspectives
- encourage dialogue within the industry
- contribute constructively to discussions about tourism development in the region
TGF is independent and works in the interest of guides and responsible tourism.
Current status: Pilot phase
TGF is in an early, exploratory phase.
Some initiatives are still being tested, discussed, or developed.
Instead, the focus is on listening, learning, and building something meaningful together.
Who can get involved
TGF welcomes:
- active guides working in Northern Norway
- freelance guides and seasonal guides
- guides who care about quality, safety, and responsible tourism
You do not need to be “certified” to participate — involvement is voluntary and open.
How to get involved
If you are a guide and want to be part of the conversation, you can register your interest here:
If you have questions, ideas, concerns, or if you’re unsure whether TGF is relevant for you — we’re happy to talk.
Membership status
Guides can apply for membership to:
- take part in discussions and meetings
- contribute to shaping future standards and initiatives
- stay informed about ongoing work and developments
At this stage, membership is not a certification and does not grant commercial representation or work assignments.
Looking ahead
TGF’s direction will be shaped together with guides.
The goal is not to rush, but to build something that makes sense in practice, reflects real guiding conditions and strengthens the profession long-term.
If this resonates with you, you are very welcome to be part of it.
